WHY YOU NEED A VIDEO!
Digital Video is an essential tool to help you engage with potential customers, so if you're looking to connect with your buyers then we highly recommend you get a video. Now, this is a statement that's rich coming from a company that makes videos so we're going to tell you exactly why you need a video and not just from us.
Videos provide a 74% increase in visitors’ understanding of a product.
45.5% of Internet users view at least one video over the course of a month.
An average user spends 16 minutes and 49 seconds watching online video ads every month
80% of users remember the videos they watch online
46% of users take action after viewing a video online
Your website visitors are 64% more likely to buy a product after watching a video
When video is included in email there’s a 2 – 3 times increase in Click through Rates
When video is included in email there’s also a 51% increase in subscriber-to-lead conversion rates
Most people will know that people would sooner watch a video over reading tons of text. This is because videos give you information in a quick, succinct package. Plus reading a lot of text can on a computer screen can be headache inducing.
A video allows for your potential customers to actually get a all around look at the product or the service that you have for sale. They can see how it works. Watching it in action helps them visualise themselves using this product or getting this service.
Having a video will build more trust with your customers.
Having a video will make your product/service more "Share-able". Getting your marketing videos on the internet could not be any easier than it is today. Right after your video has been edited and is ready to go live, you can post it to a number of sites, like YouTube, DailyMotion and Vimeo (or you can use tools like “TubeMogul” and “Hey!Spread” which will distribute your video immediately to a number of video sites).